Understanding the difference between these two categories will help you start narrowing down which one is right for you. Serif vs Sans Serif: What’s the Difference? While there are a ton of different categories, such as script, display, gothic, the two main categories are serif and sans serif. So where should you start with choosing a font?īefore you can choose a specific font, you need to understand the different categories of fonts. You want to make sure people have an accurate perception of your company. That’s why choosing a font that compliments your brand is so crucial.
Brands that looked clean and refined now look childish and playful. In the example below, you can see that by just changing the font on these iconic logos to Comic Sans the personality and feel of these brands completely changes. Some fonts are more casual and expressive, while others are more buttoned up and reserved.Ĭhoosing the wrong font can completely change the personality of your brand thus giving people the wrong impression about your company. It’s all about choosing an “outfit” that fits your brand. That’s why you need to be intentional and strategic with the ones you choose.įree Assessment: Website Performance Assessment Why Is Choosing the Right Font so Important? They’re one of the first things people see when they discover your company so they can set the tone for your entire brand. The same can be said about the fonts you choose to use in your branding and in your website's design.įonts, similar to the clothes your wear, provide people with a first impression about who you are. There are also different outfits for different occasions.įor example, you wouldn’t wear a bathing suit to a job interview. They make assumptions about things like your style, your personality, your age, or even the type of impression you want to make. Often times (whether right or wrong) people make a first impression based on the clothes you wear. Think about the outfit you’re currently wearing.
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